Blog

2023

• The Headless Future of Customer Data

2022

• Marketing Science Knowledge Repository

• Conversion Lift tests are Dead: Transitioning to Geo-Experiments (co-written with Mack Grenfell on his blog)

• Measuring the Incrementality of Marketing with Causal Inference (guest post on saxifrage.xyz blog)

• Are you wasting money on Branded Paid Search? (guest post on getrecast.com blog)

• Querying Solana Data on Dune Analytics 101