Leonardo Ubbiali
BLOG
Ciao, I’m Leo 🪨🔨/
Blog

Blog

2023

  • The Headless Future of Customer Data

2022

  • Marketing Science Knowledge Repository
  • Conversion Lift tests are Dead: Transitioning to Geo-Experiments (co-written with Mack Grenfell on his blog)
  • Measuring the Incrementality of Marketing with Causal Inference (guest post on saxifrage.xyz blog)
  • Are you wasting money on Branded Paid Search? (guest post on getrecast.com blog)
  • Querying Solana Data on Dune Analytics 101